POP/POS
Agency: MJR Media
Description: "Live Life In Color" is the current re-branding effort for Alice White. POS materials support the marketing and promotional efforts in adding a personal touch to the existing fun/energetic brand personality. Media vehicles include: case cards, bottle neckers, case displays, shelf talkers, case glorifiers and other on-premise collateral.

POP/POS
Agency: MJR Media
Description: "Live Life In Color" is the current re-branding effort for Alice White. POS materials support the marketing and promotional efforts in adding a personal touch to the existing fun/energetic brand personality. Media vehicles include: case cards, bottle neckers, case displays, shelf talkers, case glorifiers and other on-premise collateral.

Brand Standards
Agency: MJR Media
Description: Corporate Identity Program for Alice White. Guideline outlines the correct usage of all branding elements required to maintain a consistent brand image, i.e., acceptable fonts, campaign colors, photography, ad layouts, etc.

CES Trade Show Graphics
Agency: Vision Creative Group
Description: Trade show graphics for the Consumer Electronics Show consisted of wall mounted posters, hanging banners, stand alone displays and video loops to support product demos.

Shake Therapy Campaign
Agency: Vision Creative Group
Description: Casio Exilim Digital Cameras were the first point-and-shoot digital cameras to introduce an advanced technology to reduce bluriness due to shaking, or hand movement. In-store commercials, trade show graphics, print ads, sell sheets and other collateral materials were created to convey product's innovations.

Direct Mail
Agency: MJR Media
Description: DM campaign consisted of multiple monthly mailings. Recipient specific imprinting was used to personalize the message.

Out Of Home Campaign
Agency: Vision Creative Group
Description: Specific groups of New York City commuters were targeted via transit systems for the initial U.S. brand launch. Full out-of-home campaign consisted of: ferry wraps, bus boards, billboards, commuter transit/subway shelters, and regional ads were all used in to support early retail partners.

Out Of Home Campaign
Agency: Vision Creative Group
Description: Specific groups of New York City commuters were targeted via transit systems for the initial U.S. brand launch. Full out-of-home campaign consisted of: ferry wraps, bus boards, billboards, commuter transit/subway shelters, and regional ads were all used in to support early retail partners.

Out Of Home Campaign
Agency: Vision Creative Group
Description: Specific groups of New York City commuters were targeted via transit systems for the initial U.S. brand launch. Full out-of-home campaign consisted of: ferry wraps, bus boards, billboards, commuter transit/subway shelters, and regional ads were all used in to support early retail partners.

Out Of Home Campaign
Agency: Vision Creative Group
Description: Specific groups of New York City commuters were targeted via transit systems for the initial U.S. brand launch. Full out-of-home campaign consisted of: ferry wraps, bus boards, billboards, commuter transit/subway shelters, and regional ads were all used in to support early retail partners.