Print Advertising
Agency: Blackwell Portfolio
Description: Single page ad placed it the Robb Report. Purpose of ad was to highlight history and dedication of Michael Mondavi within the wine industry.

Print Campaign
Division: Home Appliances
Agency: G&W Advertising
Description: First stages of the re-branding of LG Electronics (formerly GoldStar). Introduction of home appliances into their product line. Creative targeted young families, conveying LG appliances will help improve their quality of life.

Print Campaign
Division: Home Appliances
Agency: G&W Advertising
Description: First stages of the re-branding of LG Electronics (formerly GoldStar). Introduction of home appliances into their product line. Creative targeted young families, conveying LG appliances will help improve their quality of life.

Print Campaign
Division: Computer Hardware
Agency: G&W Advertising
Descritption: B2B and B2C ad campaign ran in numerous magazines, including: Inc., PC World, Wired and Computer Shopper. Campaign was selected to launch LG's electronic billboard in Times Square. B2B Magazine highlighted the campaign in their "Goat or Gloat" section (7/14/03)

Print Campaign
Agency: Vision Creative Group
Description: Single page ad campaign that ran in several Macintosh focused publications. MYOB is accounting software that caters to the Mac user.

Print Campaign
Agency: Vision Creative Group
Description: U.S. Brand launch of Oceanus timepieces. The Men's line was used as the flagship of the brand. Brand launch initially focused on NYC commuters.

Print Campaign
Agency: Vision Creative Group
Description: During year two, the women's line of timepieces were incorporated. Specific technological features and benefits were highlighted in response to feedback obtained by conducting Focus Group surveys.

Print Campaign
Agency: Vision Creative Group
Description: Casio's first branding efforts for Pathfinder watches in the U.S. market. The campaign targeted the outdoor adventurers with full and half page ads placed in publications such as Backpacker and Outside Magazine.