With thirteen plus years in the advertising field, my career includes a wide range of experience and expertise in B2C, B2B and Channel specific marketing. Beyond my design skills, my core strength is as my ability to carefully listen to the client’s objectives, strategize the best possible executions, and lead agency creative personnel to deliver favorable and targeted results.
My experience has covered virtually all facets of the creative process, including: conceptual development through finished production, within multiple media disciplines, including: Web, Print, Broadcast, Out-of-Home, Direct Mail, Tradeshow/Event support, and Viral Marketing.
2009 - Current
ZAAZ - Seattle, WA
FREELANCE
Worked on several Microsoft websites including Visual Studio 2010, Windows HPC Server 2008 and Mactopia. Direct responsibilities include: website and theme design, web application user interface design, original icon artwork, scoping and documentation. Communicate directly with clients to achieve goals outlined during project implementation while adhering to project parameters. Adapt to changes quickly and efficiently when project parameters shift.
2009 - Current
Blackwell Portfolio
OWNER
Serving clients in many capacities including: brand development, campaign ideation and execution for consumer and B2B markets, account services, new business development and strategic planning. Projects include: branding and brand launches, print and web advertising campaigns, marketing collateral, website design and development, direct response (both traditional and online) packaging, trade show graphics and POP/POS.
2007 – 2009
MJR MEDIA - Bellevue, WA
SENIOR DESIGNER
Responsibilities included design and production of print and web work. Serviced the Expedia Direct Mail account, encompassing multiple monthly mailings with personalized imprinting. Additional clients included Chateau Ste. Michelle, Alice White, Toasted Head and many others in the wine community. Work provided for these clients primarily focused on point-of-sale, sales materials, websites and e-blasts. Constant client interaction was had to brainstorm creative direction as well as define marketing goals and ensure all work stayed on target and within budget.
2004 – 2006
VISION CREATIVE GROUP - Cedar Knolls, NJ
CREATIVE DIRECTOR
Creative Director for Casio and all other Creatabilities Inc. acquired accounts. Supervised of all work done for Casio: Digital Cameras, Timepieces, Projector Displays, Keyboards and Calculators. Work consisted of ad campaigns or print and online, catalog creation, trade show graphics and web commercials, etc. Responsibilities included: creative direction of all materials, headline ideation, client presentations and management of creative staff. Worked with team to produce effective media plans and organize focus group research.
1999 – 2004
CREATABILITIES / G&W ADVERTISING - Hopatcong, NJ
CREATIVE DIRECTOR / EXECUTIVE ART DIRECTOR
High client involvement. Played an integral role in new business development as well as helping to define clients communications strategies. Provided conceptual development through final design of materials for advertising campaigns (trade and consumer), television storyboards, logo development, corporate collateral, direct mail, internet design, trade show materials, packaging and POP. Managed creative staff, conducted client meetings and presentations. Directed self-promotion materials, copy concepts, art direction of photo shoots, and production supervision of final artwork for publications and printers. Fast paced environment with high pressure and expectations.
1998 - 1999
PHOTO INSIDER MAGAZINE - Florham Park, NJ
ART DIRECTOR
Responsible for the layout and production of Photo Insider Magazine. Involved with the redesign and restructure of publication. Organized and produced time lines for article submissions, photo selections, and layouts.
1996 – 1998
FREELANCE GRAPHIC DESIGNER
– GRAYWOOD AGENCY - Mendham, NJ
– ELISCO ADVERTISING - Pittsburgh, PA
– BN GROUP - Randolph, NJ